our journey
DESIGNEd FOR REAL PEOPLE
Our devices aren't created in isolation. Every product is born from conversations with users, fitness experts, and healthcare professionals. We test our products not just in labs but in living rooms, outdoor, offices, and gyms – the spaces where your fitness journey happens.
From Passion to Purpose
L’ABAKE is from the Yorubaland with a great meaning to the word (L’abake means one who should be pampered," "one who should be cherished," or "one who is born to be cared for).
L’abake was born from a deep belief that one’s body should be cherished, and wellness should feel like home rooted in forefront values, vibrant in design, and built for people like us.
What began as a personal journey with a single fitness tracker prototype has evolved into a mission to transform how people understand and engage with their health. Our founder, driven by a personal health transformation journey, and wanting to ensure our health is at the forefront of our being and recognised that existing fitness devices were missing something crucial to the human element. We all know ’we were taught to work twice as hard' but not how to rest. L’abake is your reminder to listen to your body.
The Spark
It wasn't just about counting steps or measuring heart rates. It was about creating technology that understood the rhythms of real life of the busy parent trying to fit in a quick workout, a hardworking individual fighting sedentary habits, and the beginner anxious about starting their fitness journey.
Our Philosophy
We believe fitness technology should be:
Intuitive – Working seamlessly with your life, not demanding your life work around it
Supportive – Providing guidance without judgment
Communal – Connecting you to others on similar journeys
Evolving – Growing and adapting as you do